Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each...

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to the passage, most advertising used to be directed at _______ .

A. working mothers with chilren

B. two-parent families with children

C. unmarried people

D. older adults

1

NH

Nguyen Hoang Hai

7 tháng 10 2018

Đáp án B.

Key words: most advertising used to be directed at.

Clue: “In the pát, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children”: Trong quá khứ, đa số quảng cáo nhắm vào kiểu gia đình truyền thống – cha là trụ cột gia đình, người mẹ không làm việc và hai con.

Chọn đáp án B. two-parent families with children: gia đình có hai bố mẹ và con

Các đáp án còn lại không đúng:

A. working mothers with children: các bà mẹ đang làm việc và trẻ em

C. unmarried people: những người chưa lập gia đình

D. older adults: người lớn tuổi

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

DM

Dương Minh

7 tháng 6 2019

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to paragraph 2, market research inclues _______.

A. studying television ratings

B. hiring researchers with backgrounds in many fields

C. searcihng for talented workers

D. determining the price of a product

1

NH

Nguyen Hoang Hai

7 tháng 6 2019

Đáp án A.

Key words: paragraph 2, market research includes

Clue: By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers: Bằng cách nghiên cuus phí tổn của độc giả đối với báo và tạp chí cũng như xếp hạng truyền hình và thống kê khác, một cơ quan quảng cáo có thể quyết định cách tốt nhất để tiếp cận khách hàng tiềm năng.

Chọn đáp án A. studying television ratings: nghiên cứu xếp hạng truyền hình.

Các đáp án còn lại không đúng:

A. hiring researchers with backgrounds in many fields: thuê các nhà nghiên cứu có kiến thức về nhiều lĩnh vực.

C. searching for talented workers: tìm kiếm các nhân viên tài năng.

D. determining the price of a product: xác định giá của một sản phẩm.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

DM

Dương Minh

29 tháng 10 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

It can be inferred from paragraph 2 that advertisers must _______ .

A. encourage people to try new products

B. aim their message at homemakers and professional people

C. know about the people who will buy the product

D. place several ads in newspapers and magazines

1

NH

Nguyen Hoang Hai

29 tháng 10 2018

Đáp án C.

Key words: inferred, paragraph 2, advertisers must.

Clue: Advertising relies on the techniques of market research to identify potential users of a product: Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những khách hàng tiềm năng của một sản phẩm.

Chọn đáp án C. know about the people who will buy the product: hiểu biết về những người sẽ mua sản phẩm. Các đáp án còn lại không đúng:

A. encourage people to try new products: khuyến khích mọi người thử các sản phẩm mới.

B. aim their message at homemakers and professional people: nhắm thông điệp tới người nội trợ và những người chuyên nghiệp.

D. place several ads in newspapers and magazines: đăng một số quảng cáo trên báo và tạp chí.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

DM

Dương Minh

12 tháng 1 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The word “this” in bold type in paragraph 1 refers to _______ .

A. the quality of the product

B. effective advertising

C. repeatedly buying the same brand

D. the most important goal

1

NH

Nguyen Hoang Hai

12 tháng 1 2018

Đáp án C.

Key words: this, paragraph 1.

Clue: Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising: Cho dù họ sản xuất ô tô, thực phẩm đóng hộp hoặc mỹ phẩm, nhà sản xuất muốn khách hàng mua đi mua lại mặt hàng này. Chất lượng của sản phẩm sẽ khuyến khích điều này, tất nhiên, nó cũng sẽ ảnh hưởng đến quảng cáo.

Vậy this ở đây là chỉ “repeatedly buying the samebrand” (liên tục mua cùng một nhãn hiệu) → đáp án đúng là C.

Các đáp án còn lại không hợp lí:

A. the quality of the product: chất lượng của sản phẩm.

B. effective advertising: quảng cáo hiệu quả.

D. the most important goal: mục tiêu quan trọng nhất.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

DM

Dương Minh

26 tháng 9 2017

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

What does the passage mainly discuss?

A. How to develop a successful advertising plan

B. New techniques and technologies of market research

C. The central role of advertising in selling products

D. The history of advertising in the United States

1

NH

Nguyen Hoang Hai

26 tháng 9 2017

Đáp án B.

Key words: mainly discuss.

Clue: Advertising relies on the techniques of market research to identify potential users of a product; Advertising is also making use of new technologies: Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những người sử dụng tiềm năng của một sản phẩm; Quảng cáo cũng đang sử dụng các công nghệ mới.

Phân tích đáp án:

A. How to develop a successful advertising plan: Làm thế nào để phát triển một kế hoạch quảng cáo thành công

B. New techniques and technologies of market research: Các kỹ thuật và công nghệ mới của nghiên cứu thị trường

C. The central role of advertising in selling products: Vai trò trung tâm của quảng cáo trong việc bán sản phẩm.

D. The history of advertising in the United States: Lịch sử quảng cáo ở Hòa Kỳ.

Dựa vào clue ở trên → đáp án chính xác là B.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

DM

Dương Minh

10 tháng 12 2019

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The phrase “in a new light” in bold type in paragraph 5 is closest in meaning to _______ .

A. differently

B. with the use of color enhancement

C. more distinctly

D. in a more energy-efficient way

1

NH

Nguyen Hoang Hai

10 tháng 12 2019

Đáp án D.

Key words: in a new light, paragraph 5, closest in meaning

Clue: “Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm một cách hiệu quả.

Chọn đáp án D. in a more energy-efficient way: một cách hiệu quả hơn.

Các đáp án còn lại không đúng:

A. differently: khác nhau

B. with the use of color enhancement: với việc sử dụng màu sắc tăng cường

C. more distinctly: rõ ràng hơn

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

DM

Dương Minh

22 tháng 12 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires _______ .

A. millions of dollars

B. a college-educated work force

C. innovative thinking

D. government regulation

1

NH

Nguyen Hoang Hai

22 tháng 12 2018

Đáp án C.

Key words: implies, advertising industry requires.

Clue: “Current developments in advertising increase the need for talented workers”: Sự phát triển hiện tại trong quảng cáo làm tăng nhu cầu nhân viên tài năng.

Chọn đáp án C. innovative thinking: tư duy sáng tạo

Các đáp án còn lại không đúng:

A. millions of dollars: hàng triệu đô la.

B. a college-educated work force: một lực lượng lao động có trình độ đại học

D. government regulation: quy định của chính phủ.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42. In this modern world where closed-circuit television (CCTV) cameras are everywhere and smartphones in every pocket, the routine filming of everyday life is becoming pervasive. A number of countries are rolling out body cams for police officers; other public-facing agencies such as schools, councils and hospitals are also experimenting with...

DM

Dương Minh

17 tháng 5 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

In this modern world where closed-circuit television (CCTV) cameras are everywhere and smartphones in every pocket, the routine filming of everyday life is becoming pervasive. A number of countries are rolling out body cams for police officers; other public-facing agencies such as schools, councils and hospitals are also experimenting with cameras for their employees. Private citizens are getting in on the act too: cyclists increasingly wear headcams as a deterrent to aggressive drivers. As camera technology gets smaller and cheaper, it isn't hard to envisage a future where we're all filming everything all the time, in every direction.

Would that be a good thing? There are some obvious potential upsides. If people know they are on camera, especially when at work or using public services, they are surely less likely to misbehave. The available evidence suggests that it discourages behaviours such as vandalism. Another upside is that it would be harder to get away with crimes or to evade blame for accidents.

But a world on camera could have subtle negative effects. The deluge of data we pour into the hands of Google, Facebook and others has already proved a mixed blessing. Those companies would no doubt be willing to upload and curate our body-cam data for free, but at what cost to privacy and freedom of choice?

Body-cam data could also create a legal minefield. Disputes over the veracity and interpretation of police footage have already surfaced. Eventually, events not caught on camera could be treated as if they didn't happen. Alternatively, footage could be faked or doctored to dodge blame or incriminate others.

Of course, there's always the argument that if you're not doing anything wrong, you have nothing to fear. But most people have done something embarrassing, or even illegal, that they regret and would prefer they hadn't been caught on film. People already censor their social media feeds – or avoid doing anything incriminating in public – for fear of damaging their reputation. Would ubiquitous body cams have a further chilling effect on our freedom?

The always-on-camera world could even threaten some of the attributes that make us human. We are natural gossips and backbiters, and while those might not be desirable behaviours, they oil the wheels of our social interactions. Once people assume they are being filmed, they are likely to clam up.

The argument in relation to body-cam ownership is a bit like that for guns: once you go past a critical threshold, almost everyone will feel they need one as an insurance policy. We are nowhere near that point yet – but we should think hard about whether we really want to say "lights, body cam, action."

As mentioned in paragraph 2, misbehaviour can be discouraged if potential offenders ______.

A. are aware of being filmed at the time

B. know that they may be subjected to criticism

C. realise that they may be publicly punished

D. are employed in the public sector

1

NH

Nguyen Hoang Hai

17 tháng 5 2018

Theo như thông tin trong đoạn 2, những hành vi sai trái có thể được ngăn chặn nếu như những người định có hành vi xấu ______.

A. có ý thức được họ đang bị quay phim B. biết rằng họ có thể bị chỉ trích

C. nhận ra rằng họ có thể bị phạt công khai D. được làm việc trong những lĩnh vực công

Thông tin: If people know they are on camera, especially when at work or using public services, they are surely less likely to misbehave.

Tạm dịch: Nếu mọi người biết họ đang bị quay phim, đặc biệt là khi đang ở nơi làm việc hoặc sử dụng các dịch vụ công cộng, họ chắc chắn sẽ ít có hành động sai trái.

know = be aware of: có ý thức, biết

Chọn A

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34. Bitcoins are a form of virtual currency. In other words, they are a type of money that does not exist in the actual world. However, they can be used to purchase actual products and services from real companies. The bitcoin system was created in 2009 by an enigmatic person named Satoshi Nakamoto. In fact, no one is sure if Satoshi...

DM

Dương Minh

15 tháng 5 2019

1

NH

Nguyen Hoang Hai

15 tháng 5 2019

A

Kiến thức: Đọc hiểu

Giải thích:

Điều nào sau đây được định nghĩa trong đoạn văn?

A. Bitcoin B. Giao dịch C. Thẻ tín dụng D. Cơ sở dữ liệu công cộng

Thông tin: Bitcoins are a form of virtual currency. In other words, they are a type of money that does not exist in the actual world.

Tạm dịch: Bitcoin là một dạng tiền ảo. Nói cách khác, chúng là một loại tiền không tồn tại trong thế giới thực.

Chọn A

Dịch bài đọc:

Bitcoin là một dạng tiền ảo. Nói cách khác, chúng là một loại tiền không tồn tại trong thế giới thực. Tuy nhiên, chúng có thể được sử dụng để mua các sản phẩm và dịch vụ thực tế từ các công ty thật.

Hệ thống bitcoin được tạo ra vào năm 2009 bởi một người bí ẩn tên Satoshi Nakamoto. Trên thực tế, không ai chắc chắn Satoshi Nakamoto là một người thật hay một nhóm người. Bitcoin được thiết kế để phục vụ thay thế cho các loại tiền tệ quốc gia, chẳng hạn như đô la và euro. Chúng có thể được sử dụng để thanh toán trực tuyến thay cho tiền mặt hoặc thẻ tín dụng. Khi bitcoin được chuyển từ người mua sang người bán, giao dịch được ghi lại trong cơ sở dữ liệu công khai.

Chính phủ lo ngại rằng bitcoin có thể dễ dàng bị đánh cắp bởi tin tặc. Họ nhận ra rằng chúng có thể được sử dụng cho mục đích bất hợp pháp. Ví dụ, hàng hóa bị đánh cắp có thể được mua mà chính phủ không biết. Mặc dù ngày càng có nhiều công ty bắt đầu chấp nhận bitcoin, nhưng tỷ lệ mua hàng được thực hiện bằng bitcoin là rất nhỏ so với các phương thức thanh toán trực tuyến khác, chẳng hạn như thẻ tín dụng. Thay vào đó, nhiều chủ sở hữu bitcoin chỉ đơn giản giữ chúng như một khoản đầu tư vì có giá trị hơn trong tương lai. Điều này có thể hoặc không thể là một cách tiếp cận khôn ngoan. Hiện tại, giá trị của bitcoin đang biến động mạnh mẽ, đặc biệt khi so sánh với các loại tiền tệ quốc gia có tính ổn định cao, các nhà đầu tư Bitcoin đang đánh bạc với hy vọng rằng khi loại tiền công nghệ cao này được chấp nhận rộng rãi hơn, giá trị của nó sẽ tăng cao