* Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions. Companies spend millions of dollars on advertising. They want to increase thei...

1

DH

Dương Hoàn Anh

31 tháng 1 2019

Đáp án C

Công ty chi ra hàng triệu đô la vào việc quảng cáo. Họ muốn tăng doanh số bán hàng.

= C. Công ty chi ra hàng triệu đô la vào việc quảng cáo với mục đích làm tăng doanh số bán hàng.

Các đáp án còn lại sai nghĩa:

A. Công ty chi ra hàng triệu đô la vào việc quảng cáo để họ muốn tăng doanh số bán hàng.

B. Công ty chi ra hàng triệu đô la vào việc quảng cáo nhưng họ muốn tăng doanh số bán hàng.

D. Để họ muốn tăng doanh số bán hàng, công ty chi ra hàng triệu đô la vào việc quảng cáo.

Markthe letter A, B, C or D to indicate the sentence that best combines each pair of sentences in the following questions. Question 30: Companies spend millions of dollars on advertising. They want to increase their sales. A. Companies spend millions of dollars on advertising so that they want to increase their sales. B. Companies spend millions of dollars on advertising, but they want to increase their sales. C. Companies spend millions of dollars on advertising with the aim of...

LQ

Lê Quỳnh Anh

9 tháng 5 2017

1

DH

Dương Hoàn Anh

9 tháng 5 2017

Đáp án C

Dịch nghĩa: Các công ty chi hàng triệu đô la cho quảng cáo. Họ muốn tăng doanh số bán hàng của họ.

A. Các công ty chi hàng triệu đô la vào quảng cáo để họ muốn tăng doanh số bán hàng của họ.

B. Các công ty chi hàng triệu đô la vào quảng cáo, nhưng họ muốn tăng doanh số bán hàng của họ.

C. Các công ty chi hàng triệu đô la vào quảng cáo với mục đích tăng doanh số bán hàng của họ.

D. Để mà họ muốn tăng doanh số bản hàng của ho, các công ty chi hang triệu đô la cho quảng cáo.

Companies spend millions of dollars on advertising. They want to increase their sales A. Companies spend millions of dollars on advertising so that they want to increase their sales B. Companies spend millions of dollars on advertising, but they want to increase their sales C. Companies spend millions of dollars on advertising with the aim of increasing their sales D. In order that they want to increase their sales, companies spend millions of dollars on...

LQ

Lê Quỳnh Anh

26 tháng 6 2019

1

DH

Dương Hoàn Anh

26 tháng 6 2019

Đáp án C

Dịch nghĩa: Các công ty chi hàng triệu đô la cho quảng cáo. Họ muốn tăng doanh số bán hàng của họ.

A. Các công ty chi hàng triệu đô la vào quảng cáo để họ muốn tăng doanh số bán hàng của họ.

B. Các công ty chi hàng triệu đô la vào quảng cáo, nhưng họ muốn tăng doanh số bán hàng của họ.

C. Các công ty chi hàng triệu đô la vào quảng cáo với mục đích tăng doanh số bán hàng của họ.

D. Để mà họ muốn tăng doanh số bản hàng của ho, các công ty chi hang triệu đô la cho quảng cáo

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22. [1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will...

LQ

Lê Quỳnh Anh

3 tháng 1 2018

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires ___________.

A. a college-educated workforce

B. government regulation

C. innovative thinking

D. millions of dollars

1

DH

Dương Hoàn Anh

3 tháng 1 2018

Kiến thức: Đọc hiểu

Giải thích:

Tác giả ngụ ý rằng ngành quảng cáo yêu cầu

A. một lực lượng lao động có trình độ đại học B. quy định của chính phủ

C. tư duy đổi mới D. hàng triệu đô la

Thông tin: Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind

Tạm dịch: Quảng cáo là ngành công nghiệp tốc độ nhanh và áp lực cao. Luôn có nhu cầu về các ý tưởng sáng tạo để thiết lập nên một đặc điểm tiêu biểu cho một sản phẩm trong lòng công chúng

Chọn C

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22. [1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will...

LQ

Lê Quỳnh Anh

28 tháng 7 2019

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to the passage, most advertising used to be directed at ___________.

A. working mothers with children

B. older adults

C. unmarried people

D. two-parent families with children

1

DH

Dương Hoàn Anh

28 tháng 7 2019

Kiến thức: Đọc hiểu

Giải thích:

Theo đoạn văn, hầu hết các quảng cáo từng hướng tới

A. bà mẹ làm việc có con B. người lớn tuổi

C. người chưa lập gia đình D. gia đình hai bố mẹ có con cái

Thông tin: In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children

Tạm dịch: Trong quá khứ, phần lớn quảng cáo nhắm vào những gia đình truyền thống- có người cha là trụ cột trong gia đình, người mẹ nội trợ và 2 đứa con

Chọn D

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions. Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

LQ

Lê Quỳnh Anh

31 tháng 10 2019

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires _______ .

A. millions of dollars

B. a college-educated work force

C. innovative thinking

D. government regulation

1

DH

Dương Hoàn Anh

31 tháng 10 2019

Đáp án C.

Key words: implies, advertising industry requires.

Clue: “Current developments in advertising increase the need for talented workers”: Sự phát triển hiện tại trong quảng cáo làm tăng nhu cầu nhân viên tài năng.

Chọn đáp án C. innovative thinking: tư duy sáng tạo

Các đáp án còn lại không đúng:

A. millions of dollars: hàng triệu đô la.

B. a college-educated work force: một lực lượng lao động có trình độ đại học

D. government regulation: quy định của chính phủ.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions. Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

LQ

Lê Quỳnh Anh

5 tháng 4 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

Where in the passage does the author give an example of a new development in advertising?

A. Paragraph 1

B. Paragraph 2

C. Paragraph 3

D. Paragraph 5

1

DH

Dương Hoàn Anh

5 tháng 4 2018

Đáp án D.

Key words: Where in the passage, example of a new development in advertising.

Clue: “Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light”: Quảng cáo cũng đang sử dụng các công nghệ mới. Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ nhìn thấy sản phẩm trong một ánh sáng mới

Dẫn chứng nhắc đến đồ họa máy tính, đây chính là ví dụ về sự phát triển mới trong lĩnh vực quảng cáo. Nó nằm ở đoạn 5 → Chọn đáp án D

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions. Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...

LQ

Lê Quỳnh Anh

17 tháng 8 2018

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to the passage, most advertising used to be directed at _______ .

A. working mothers with chilren

B. two-parent families with children

C. unmarried people

D. older adults

1

DH

Dương Hoàn Anh

17 tháng 8 2018

Đáp án B.

Key words: most advertising used to be directed at.

Clue: “In the pát, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children”: Trong quá khứ, đa số quảng cáo nhắm vào kiểu gia đình truyền thống – cha là trụ cột gia đình, người mẹ không làm việc và hai con.

Chọn đáp án B. two-parent families with children: gia đình có hai bố mẹ và con

Các đáp án còn lại không đúng:

A. working mothers with children: các bà mẹ đang làm việc và trẻ em

C. unmarried people: những người chưa lập gia đình

D. older adults: người lớn tuổi

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22. [1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will...

LQ

Lê Quỳnh Anh

15 tháng 4 2018

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.

[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The word “fragmented” in the fourth paragraph is closest in meaning to ___________.

A. divided

B. moved

C. forced

D. collated

1

DH

Dương Hoàn Anh

15 tháng 4 2018

Kiến thức: Đọc hiểu

Giải thích:

Từ “fragmented” trong đoạn thứ tư có nghĩa là

A. phân chia B. di chuyển C. ép buộc D. đối chiếu

fragmented = divided: phân chia, chia nhỏ

Chọn A