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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of...
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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to paragraph 2, market research inclues _______.

A. studying television ratings

B. hiring researchers with backgrounds in many fields

C. searcihng for talented workers

D. determining the price of a product

1
7 tháng 6 2019

Đáp án A.

Key words: paragraph 2, market research includes

Clue: By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers: Bằng cách nghiên cuus phí tổn của độc giả đối với báo và tạp chí cũng như xếp hạng truyền hình và thống kê khác, một cơ quan quảng cáo có thể quyết định cách tốt nhất để tiếp cận khách hàng tiềm năng.

Chọn đáp án A. studying television ratings: nghiên cứu xếp hạng truyền hình.

Các đáp án còn lại không đúng:

A. hiring researchers with backgrounds in many fields: thuê các nhà nghiên cứu có kiến thức về nhiều lĩnh vực.

C. searching for talented workers: tìm kiếm các nhân viên tài năng.

D. determining the price of a product: xác định giá của một sản phẩm.

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions.Television and KidsTelevision is very popular and even has some benefits for kids. It helps very young children learn the letters of the alphabet, and helps other kids learn about science, cultures, and world events.However, researchers show that too much TV is bad for children. For one thing, there is a link between watching more than four hours of TV a day...
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Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions.

Television and Kids

Television is very popular and even has some benefits for kids. It helps very young children learn the letters of the alphabet, and helps other kids learn about science, cultures, and world events.

However, researchers show that too much TV is bad for children. For one thing, there is a link between watching more than four hours of TV a day and being overweight. For another thing, many TV shows are violent and upsetting. Watching these shows may cause kids to be more fearful. And of course, more time in front of the TV means less time to study. Too much TV may also be the cause of lower grades. Experts do not agree on the solution to these problems. Some say that kids should watch only educational programs; others say kids should watch no TV at all. And others suggest teaching them to watch TV as occasional entertainment, not as an everyday hobby.

Question28. What is the passage mainly about?

 

A. Benefits of kids' TV shows C. Why kids love TV    

B. Effects of television on kids D. Why kids shouldn't watch TV  

Question 29. According to the passage, watching a lot of TV may ___________________.

 

A. cause weight problems in children C. cause children to get better grades    

B. cause children to be more famous D. cause students to study more  

Question 30. The word "them" in paragraph 3 refers to

A. programs B. experts C. kids D. problems

Question 31. The word "occasional" in paragraph 3 is closest in meaning to

A. very often B. not very often C. always D. everyday

Question 32. What can be inferred from the passage?

A. TV is always bad for children.

B. TV is only good for entertainment.

C. Kids should watch only educational shows.

D. Television has some benefits along with problems

1
5 tháng 1 2022

Question28. What is the passage mainly about?

 

A. Benefits of kids' TV shows C. Why kids love TV    

B. Effects of television on kids D. Why kids shouldn't watch TV  

Question 29. According to the passage, watching a lot of TV may. 

A. cause weight problems in children C. cause children to get better grades    

B. cause children to be more famous D. cause students to study more  

Question 30. The word "them" in paragraph 3 refers to

A. programs B. experts C. kids D. problems

Question 31. The word "occasional" in paragraph 3 is closest in meaning to

A. very often B. not very often C. always D. everyday

Question 32. What can be inferred from the passage?

A. TV is always bad for children.

B. TV is only good for entertainment.

C. Kids should watch only educational shows.

D. Television has some benefits along with problems

26 tháng 9 2019

Đáp án: D

Giải thích: Mấu chốt của câu này là các em phải đọc hết đoạn cuối để suy ra cái mà tác giả muốn hướng tới: Con người phải đối mặt với sự lựa chọn khó khăn: sự sống của mình hay cứu lấy động vật.

19 tháng 4 2017

Đáp án B.

Key words: main idea of the passage.

Trong đoạn 1, 2 tác giả nêu ra rằng âm nhạc Mĩ khởi nguồn từ những người Mĩ gốc Phi; nhưng không ai bận tâm ghi chép về những người đã mang âm nhạc từ quê hương họ tới Mĩ.

Đoạn cuối nói rằng người ta thật khó biết tên của những người đã khơi nguồn cho truyền thống âm nhạc này ở Mĩ. Do đó, đáp án đúng phải là B. it is hard to exactly recognize the people who started the American musical tradition: Thật khó để xác định chính xác những người khởi đầu cho truyền thống âm nhạc ở Mĩ.

17 tháng 12 2017

Đáp án B.

Key words: main idea of the passage.

Trong đoạn 1, 2 tác giả nêu ra rằng âm nhạc Mĩ khởi nguồn từ những người Mĩ gốc Phi; nhưng không ai bận tâm ghi chép về những người đã mang âm nhạc từ quê hương họ tới Mĩ.

Đoạn cuối nói rằng người ta thật khó biết tên của những người đã khơi nguồn cho truyền thống âm nhạc này ở Mĩ. Do đó, đáp án đúng phải là B. it is hard to exactly recognize the people who started the American musical tradition: Thật khó để xác định chính xác những người khởi đầu cho truyền thống âm nhạc ở Mĩ.

31 tháng 8 2018

Đáp án B.

Key words: main idea of the passage.

Trong đoạn 1, 2 tác giả nêu ra rằng âm nhạc Mĩ khởi nguồn từ những người Mĩ gốc Phi; nhưng không ai bận tâm ghi chép về những người đã mang âm nhạc từ quê hương họ tới Mĩ.

Đoạn cuối nói rằng người ta thật khó biết tên của những người đã khơi nguồn cho truyền thống âm nhạc này ở Mĩ. Do đó, đáp án đúng phải là B. it is hard to exactly recognize the people who started the American musical tradition: Thật khó để xác định chính xác những người khởi đầu cho truyền thống âm nhạc ở Mĩ.

7 tháng 4 2018

Đáp án: C

Giải thích: Chúng ta thấy câu C sai luôn khi đọc đến dòng 4, dòng 5 của đoạn 2.

Read  the  following  passage  and  mark  the  letter A, B, C, or D on  your  answer  sheet  to  indicate  the correct   answer  to  each  of  the  questions   from   22  to  26A.   Read the passage carefully, then choose the correct answer.The ruined temples of Angkor are perhaps one of the mast impressive Seven Wonders of the World. Located in modern day Cambodia near Lake TonIe Sap, the largest freshwater lake in Asia, Angkor was the seat of power for the Khmer Empire from the ninth to the...
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Read  the  following  passage  and  mark  the  letter A, B, C, or D on  your  answer  sheet  to  indicate  the correct   answer  to  each  of  the  questions   from   22  to  26

A.   Read the passage carefully, then choose the correct answer.

The ruined temples of Angkor are perhaps one of the mast impressive Seven Wonders of the World. Located in modern day Cambodia near Lake TonIe Sap, the largest freshwater lake in Asia, Angkor was the seat of power for the Khmer Empire from the ninth to the fifteenth century. The ruins of Angkor are documented as same .of the mast impressive ones in the world, rivaling the pyramids of Giza in Egypt. Why this mighty civilization died out is a question that archeologists are now only beginning to ponder. The answer, it turns out, may be linked with the availability of fresh water.

One possible explanation far the downfall of the Khmer Empire has to do with the inhabitants' irrigation system. The temple and palaces of Angkor were constructed around a series of artificial reservoirs and canals which were annually flooded to capacity by the Mekong River. Once filled, they were used to irrigate the surrounding rice patties and farmland during the course of the year. Farmers were completely dependent upon the water for their crucial rice crop. Without consistent irrigation, the farmers would have been unable to maintain functional crop production.

Scientists speculate that toward the end of the Khmer Empire the hydraulic systems of the reservoirs and canals broke down. The construction of hundreds of sandstone temples and palaces required an enormous amount of physical labor. In addition, as the capital of the Khmer Empire, Angkor contained upwards of one hundred thousand people who resided in and around Angkor. In order to feed so many people, the local farmers were driven to grow food quicker and more efficiently. After centuries of continual use, the irrigation system was pushed beyond its capacity. Soil erosion, nutrient depletion, and the loss of water led to decrease in the food supply. With less food available, the people of Angkor slowly began to migrate to other parts of Cambodia thus leaving the marvelous city of Angkor to be swallowed by the jungle. Therefore, it is speculated that the Khmer Empire may have fallen victim to its own decrepit infrastructure.

22. What is the passage mainly about?

A. Modern day agricultural procedures in Cambodia.

B. A possible explanation for the, decline of a civilization.

C. The essential role water plays in farming.

D. Religious temples of the ancient Khmer Empire.

23. The passage preceding the passage most likely discusses ______.

A. architecture of ancient Asian civilization

B. religious practices of the people of Angkor

C. the form of government practiced by the Khmer Empire

D. the other six wonders of the world

24. According to the passage, Lake Tonle Sap in Cambodia ______.

A. is an enormous fresh body of water in Asia

B. was unable to supply enough fish for the people of Angkor

C. became polluted due to a population explosion

D. is one of the Seven Wonders of the World

25. Why does the author mention the hydraulic systems of the reservoirs?

A. They supplied irrigation from the Indian Ocean.

B. They became non-functional due to overuse.

C. They were destroyed by nearby warrior tribes.

D. They helped transport the sandstones for constructing temples.

26. It can be inferred from the passage that the inhabitants of the Khmer Empire ______.

A. were intentionally starved by the farmers

B. lost their food source due to excess rainfall

C. supplemented their diets with 'meat hunted in the nearby jungles

D. depended upon rice as their main source of food

27. All the following are mentioned as events that can affect food supply EXCEPT.

A. erosion of soil                                       B. contamination of soil

C. reduction of nutrients                            D. loss of water supply

 

2
16 tháng 4 2022

Read  the  following  passage  and  mark  the  letter A, B, C, or D on  your  answer  sheet  to  indicate  the correct   answer  to  each  of  the  questions   from   22  to  26

A.   Read the passage carefully, then choose the correct answer.

The ruined temples of Angkor are perhaps one of the mast impressive Seven Wonders of the World. Located in modern day Cambodia near Lake TonIe Sap, the largest freshwater lake in Asia, Angkor was the seat of power for the Khmer Empire from the ninth to the fifteenth century. The ruins of Angkor are documented as same .of the mast impressive ones in the world, rivaling the pyramids of Giza in Egypt. Why this mighty civilization died out is a question that archeologists are now only beginning to ponder. The answer, it turns out, may be linked with the availability of fresh water.

One possible explanation far the downfall of the Khmer Empire has to do with the inhabitants' irrigation system. The temple and palaces of Angkor were constructed around a series of artificial reservoirs and canals which were annually flooded to capacity by the Mekong River. Once filled, they were used to irrigate the surrounding rice patties and farmland during the course of the year. Farmers were completely dependent upon the water for their crucial rice crop. Without consistent irrigation, the farmers would have been unable to maintain functional crop production.

Scientists speculate that toward the end of the Khmer Empire the hydraulic systems of the reservoirs and canals broke down. The construction of hundreds of sandstone temples and palaces required an enormous amount of physical labor. In addition, as the capital of the Khmer Empire, Angkor contained upwards of one hundred thousand people who resided in and around Angkor. In order to feed so many people, the local farmers were driven to grow food quicker and more efficiently. After centuries of continual use, the irrigation system was pushed beyond its capacity. Soil erosion, nutrient depletion, and the loss of water led to decrease in the food supply. With less food available, the people of Angkor slowly began to migrate to other parts of Cambodia thus leaving the marvelous city of Angkor to be swallowed by the jungle. Therefore, it is speculated that the Khmer Empire may have fallen victim to its own decrepit infrastructure.

22. What is the passage mainly about?

A. Modern day agricultural procedures in Cambodia.

B. A possible explanation for the, decline of a civilization.

C. The essential role water plays in farming.

D. Religious temples of the ancient Khmer Empire.

23. The passage preceding the passage most likely discusses ______.

A. architecture of ancient Asian civilization

B. religious practices of the people of Angkor

C. the form of government practiced by the Khmer Empire

D. the other six wonders of the world

24. According to the passage, Lake Tonle Sap in Cambodia ______.

A. is an enormous fresh body of water in Asia

B. was unable to supply enough fish for the people of Angkor

C. became polluted due to a population explosion

D. is one of the Seven Wonders of the World

25. Why does the author mention the hydraulic systems of the reservoirs?

A. They supplied irrigation from the Indian Ocean.

B. They became non-functional due to overuse.

C. They were destroyed by nearby warrior tribes.

D. They helped transport the sandstones for constructing temples.

26. It can be inferred from the passage that the inhabitants of the Khmer Empire ______.

A. were intentionally starved by the farmers

B. lost their food source due to excess rainfall

C. supplemented their diets with 'meat hunted in the nearby jungles

D. depended upon rice as their main source of food

27. All the following are mentioned as events that can affect food supply EXCEPT.

A. erosion of soil                                       B. contamination of soil

C. reduction of nutrients                            D. loss of water supply

16 tháng 4 2022

22-b 23-d 24-a 25-b 26-d 27-b

10 tháng 9 2018

Đáp án: A

Giải thích: Ở cuối câu 1 đoạn 2, tác giả có nhắc đến việc cách dùng chuẩn được chấp nhận bởi số đông mọi người ở bất kì hoàn cảnh nào, không cần tính đến mức độ trang trọng.

2 tháng 8 2017

Đáp án: A

Giải thích: Đọc câu kế cuối đoạn thứ 3 có thể thấy từ them dùng để thay thế cho từ slang phrases (những cụm từ lóng).

6 tháng 1 2017

Đáp án C.

Key words: Scott Joplin, Bessie Smith.

Clue: “Many musicians today credit earlier musicians such as Scott Joplin or Bessie Smith with inspiring their music”: Nhiều nhạc sĩ ngày nay ghi nhận những cái tên đi trước như Scott Joplin hay Bessie Smith vì những nghệ sĩ này đã truyền cảm hứng sáng tác cho họ.

Vậy đáp án đúng phải là C. artists who inspired many musicians today.