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Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

1
5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation. Today’s youngsters don’t...
Đọc tiếp

Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

BÀI 2:

There was nothing unusual about Wellington Street, or so I thought as I was growing up. The cobbled street, one
of four identical streets next to each other, was calm, apart from the occasional sound of raised voices from the pub on the corner. Everybody said hello to each other, although rarely much more than that. It was the kind of street that in the past had covered the whole of the north-west of England, affordable housing for the workers, the kind of street that used to be the heart of a community. Now it was a relic, unchanged while the modern world went on around it.

The first time I got a sense that my childhood world was not going to remain the same forever was when a letter
arrived from the local council saying that a meeting was being held locally to discuss the development of the area. I
remember wondering why areas had to be developed and I asked my father. He said that people just liked changing
things for the sake of it but my mum interrupted him and explained that the houses needed modernizing. Even then I
could see this as another move in their ongoing argument about money and location. Mum, with her keen sense of
social position and always very aware of what the neighbours thought, wanted to move into a better house, which Dad took to mean a more expensive house.

The evening of the meeting came around and my dad and I went along. It had already started when we got there
and one of the councilors was trying to explain the plans, although the general reaction from the audience was far from positive. I don’t remember the details, but I remember some shouting, until finally one of our neighbours stood up and said that he wasn’t giving his permission for any of it. I remember the councilor saying then, ‘We don’t need permission. We’re telling you, not asking you.’

The mood when we got home was tense. Although she tried to hide it, I think Mum was secretly quite pleased.

Dad sat and frowned at the TV for a while, before Mum brought him a cup of tea. I was surprised when it was he who broke the silence after a minute or two and said, ‘There are one or two nice places up around Ladybride.’ Mum said nothing. She just sipped her tea and looked at me and smiled.

46. The writer describes the street as a place where _____.
A. people felt they were part of a co unity B. people resisted the fast pace of motion life
C. everyone quietly got on with their own life D. everyone could afford their own house
47. Streets of this kind had been built in the past because they were _____.
A. comfortable B. long-lasting C. traditional D. cheap
48. What did the writer NOT understand when the letter arrived?
A. why things had to change B. why his parents were arguing
C. who had organised the meeting D. where they were going to live next
49. Why didn’t the writer’s father want to move house?
A. He knew why the area had to be developed.
B. He didn’t understand why they wanted to change things.
C. He didn’t want to live in a modern house.
D. It would cost them more.
50. Why did the mother’s mother want to move house?
A. She liked to impress other people. B. She didn’t like the neighbours.
C. She knew it would annoy the writer’s father. D. She thought the local council would help.
51. During the meeting, most people were _____.
A. shocked by what they learned B. unhappy about the proposals
C. sympathetic to the councilor D. confused by the explanation
52. Why was the writer surprised by what his father said?
A. He knew that his father was watching television.
B. He thought that it would upset his mother.
C. He knew that what his father said was wrong.
D. He thought his mother would have made the suggestion.
53. According to the passage, who would make a final decision on the development of the area?
A. People in the area B. The councilors C. Home owners D. The writer’s father
54. What would be the most suitable title for this extract?
A. An unhappy childhood B. A difficult marriage C. The wrong decision D. Changing times
55. It can be inferred from the passage that _____.
A. people at the meeting supported the plan to develop the area
B. everybody in the area wanted to modernize their house
C. the writer said that he didn’t give permission for the development
D. the writer’s father finally agreed to move the house

2
5 tháng 3 2018

46. The writer describes the street as a place where _____.
A. people felt they were part of a co unity B. people resisted the fast pace of motion life
C. everyone quietly got on with their own life D. everyone could afford their own house
47. Streets of this kind had been built in the past because they were _____.
A. comfortable B. long-lasting C. traditional D. cheap
48. What did the writer NOT understand when the letter arrived?
A. why things had to change B. why his parents were arguing
C. who had organised the meeting D. where they were going to live next
49. Why didn’t the writer’s father want to move house?
A. He knew why the area had to be developed.
B. He didn’t understand why they wanted to change things.
C. He didn’t want to live in a modern house.
D. It would cost them more.
50. Why did the mother’s mother want to move house?
A. She liked to impress other people. B. She didn’t like the neighbours.
C. She knew it would annoy the writer’s father. D. She thought the local council would help.
51. During the meeting, most people were _____.
A. shocked by what they learned B. unhappy about the proposals
C. sympathetic to the councilor D. confused by the explanation
52. Why was the writer surprised by what his father said?
A. He knew that his father was watching television.
B. He thought that it would upset his mother.
C. He knew that what his father said was wrong.
D. He thought his mother would have made the suggestion.
53. According to the passage, who would make a final decision on the development of the area?
A. People in the area B. The councilors C. Home owners D. The writer’s father
54. What would be the most suitable title for this extract?
A. An unhappy childhood B. A difficult marriage C. The wrong decision D. Changing times
55. It can be inferred from the passage that _____.
A. people at the meeting supported the plan to develop the area
B. everybody in the area wanted to modernize their house
C. the writer said that he didn’t give permission for the development
D. the writer’s father finally agreed to move the house

5 tháng 3 2018

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

Each and (0)………every…………day we see hundreds of advertising images. (1)…………..other of image confronts us (2)………………….anything like the same frequency. Never in history (3)…………….there been such a concentration of visual messages. The brain cannot help (4)…………..take these messages in, and for a moment they stimulate the imagination (5)……………virtue of their appeal to memory or expectation. Advertising is usually justified as a competitive medium of benefit (6)……………….the public and efficient...
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Each and (0)………every…………day we see hundreds of advertising images. (1)…………..other of image confronts us (2)………………….anything like the same frequency. Never in history (3)…………….there been such a concentration of visual messages. The brain cannot help (4)…………..take these messages in, and for a moment they stimulate the imagination (5)……………virtue of their appeal to memory or expectation.

Advertising is usually justified as a competitive medium of benefit (6)……………….the public and efficient manufactures. (7)…………………it may be true that, in advertising, one particular brand competes against another, it is also just (8)……………….true that such publicity images confirm and enhance others. That there are choices to be made (9)…………….without saying but, ultimately, advertising as a system makes a single proposal- namely (10)……………..we transform ourselves, or our lives, by buying something more. We are led to believe that, by (11)…………..doing, we will in (12)………….way or another become richer- but in fact we will become poor, (13)…………………….spent our money.

Advertising shows us people who have apparently been transformed into a new state and are, as a result, enviable. The state of being envied is (14)……………….constitutes glamour. And advertising is in the business (15)……………..manufacturing glamour.

0
help me Each and (0)………every…………day we see hundreds of advertising images. (1)…………..other of image confronts us (2)………………….anything like the same frequency. Never in history (3)…………….there been such a concentration of visual messages. The brain cannot help (4)…………..take these messages in, and for a moment they stimulate the imagination (5)……………virtue of their appeal to memory or expectation. Advertising is usually justified as a competitive medium of benefit (6)……………….the public and efficient...
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help me

Each and (0)………every…………day we see hundreds of advertising images. (1)…………..other of image confronts us (2)………………….anything like the same frequency. Never in history (3)…………….there been such a concentration of visual messages. The brain cannot help (4)…………..take these messages in, and for a moment they stimulate the imagination (5)……………virtue of their appeal to memory or expectation.

Advertising is usually justified as a competitive medium of benefit (6)……………….the public and efficient manufactures. (7)…………………it may be true that, in advertising, one particular brand competes against another, it is also just (8)……………….true that such publicity images confirm and enhance others. That there are choices to be made (9)…………….without saying but, ultimately, advertising as a system makes a single proposal- namely (10)……………..we transform ourselves, or our lives, by buying something more. We are led to believe that, by (11)…………..doing, we will in (12)………….way or another become richer- but in fact we will become poor, (13)…………………….spent our money.

Advertising shows us people who have apparently been transformed into a new state and are, as a result, enviable. The state of being envied is (14)……………….constitutes glamour. And advertising is in the business (15)……………..manufacturing glamour.

0
Điền từ còn thiếu: Nowasday, more and more people are changing the way they use their televisons.Some years ago, we............. to turn on TV and watch whatever there was. But now we choose the programs we watch............... more carefully because we have many................ intersteing things to do. One result of this change is that we are also becoming .............. careful about the actual television set itself. As we watch fewer programs, we want to be sure that we will be...
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Điền từ còn thiếu:

Nowasday, more and more people are changing the way they use their televisons.Some years ago, we............. to turn on TV and watch whatever there was. But now we choose the programs we watch............... more carefully because we have many................ intersteing things to do. One result of this change is that we are also becoming .............. careful about the actual television set itself. As we watch fewer programs, we want to be sure that we will be switched off........... of the time, we also ưant TV to look good when we are not watching it. So when we.............. or rent we look at the outside to make sure it is attractive and will look right................. other furniture. Of course, we have to pay more............. high quality. However, it seems that the number of people.............. are content to to so is increasing, and this should have a good result, because in the end all television will have better quality.

2
28 tháng 9 2018

Điền từ còn thiếu:

Nowadays more and more people are changing the way they use their televisions..Some years ago we used to turn on Tv and watch whatever there was.But now we choose the programs we watch much more carefully because we have many other interesting things to do.One result of this change is that we are also becoming more careful about the actual television set itself. As we watch fewer programs, we want to be sure that we will have a really good picture, with bright color and clear sound. Because it will be switched off most of the time, we also want the television to look good when we are not watching it. So when we buy or rent we look at the outside to make sure it is attractive and will look right with other furniture.Of course we have to pay more for high quality.However it seems that the number of people who are content to do is increasing and this should have a good result because in the end all television will have better quality

28 tháng 9 2018

Nowasday, more and more people are changing the way they use their televisons.Some years ago, we.....used ........ to turn on TV and watch whatever there was. But now we choose the programs we watch........whatever....... more carefully because we have many.......other......... intersteing things to do. One result of this change is that we are also becoming ....more.......... careful about the actual television set itself. As we watch fewer programs, we want to be sure that we will be switched off....most....... of the time, we also ưant TV to look good when we are not watching it. So when we.....buy......... or rent we look at the outside to make sure it is attractive and will look right.......with.......... other furniture. Of course, we have to pay more..........for... high quality. However, it seems that the number of people.......who....... are content to to so is increasing, and this should have a good result, because in the end all television will have better quality.

I/ Đọc đoạn văn và trả lời câu hỏi : Paragraph 1 : Thomas Edison was born on February 11th, 1847 in Milan, Ohio. When he was at school, his teacher considered him to be a slow student. Because of hearing problems, Edison had difficulty following the lessons. But with only three months of formal education he became one of the greatest inventors and industrial leaders in history. Edison's most famous invention was the electric light bulb. He also invented the phonograph, and made...
Đọc tiếp

I/ Đọc đoạn văn và trả lời câu hỏi :

Paragraph 1 :

Thomas Edison was born on February 11th, 1847 in Milan, Ohio. When he was at school, his teacher considered him to be a slow student. Because of hearing problems, Edison had difficulty following the lessons. But with only three months of formal education he became one of the greatest inventors and industrial leaders in history. Edison's most famous invention was the electric light bulb. He also invented the phonograph, and made improvements to the telegraph, telephone and motion picture technology.
Edison had a special life. He married twice with five children. He loved books, had excellent memory, and always showed curiosity about science. Although he had hearing problems, he refused to have an operation for his deafness. He said that silence helped him concentrate. He always worked very hard and often had only four hours of sleep every day. He used to say, "Genius is 1 percent inspiration and 99 percent perspiration”. When he died on October 18th, 1931, he was still working on new ideas.
1. When was Thomas Edison born?
He was born ______________in Milan, Ohio.
2. Why did he have difficulty in following the lessons?
Because he had___________problems.
3. What was Edison's most famous invention?
4. What did he say about silence?
Paragraph 2 :
We went to Doi Tam, a village famous its drum making techniques, in Ha Nam Province last month. The craft was first introduced to the village sometime in the 8th or 9th century. Today there are more than six hundred drum makers living in Doi Tam village. I was amazed to see big drums in front of every house in the village.

People say that it takes four workers three days to make a drum with a diameter of 1.5 metres. To make a drum, the craftsmen have to carefully an eight stage process. Stretching the drumhead is the most challenging stage because they have to carefully assess the sound it makes. The other steps' do not require such high skills.

Nowadays, Doi Tam drums are not only famous in Viet Nam but are also sold to other countries such as Laos, Cambodia, Japan, and the USA.

1. Where is Doi Tam drum-making village?
->It's in
2. When was the craft first introduced to the village?
-> It was first introduced to the village in
3. How long does it take four workers to make a drum with a diameter 1.5 metres ?
4. Where do the craftsmen put drums in the village ?
Paragraph 3 :
Venice is a beautiful city in northeastern Italy. It is called ‘The Floating City’ as it is built on 117 small islands. This city has no roads. Instead, people use boats to travel along the canals. Flat-bottomed boats were once the main means of transport, but today motor boats are more popular. In Venice, you can visit the famous Piazza San Marco with its world famous basilica, the lovely bridges over the narrow canals, and some of the best museums in Western Europe.
Los Angeles is the most populous city in California, and the second most populous city in the USA. It is a global city, a centre of business, international trade, entertainment, culture, media, and fashion. The Los Angeles area includes Hollywood, and leads the world in the creation of television productions, video games, and recorded music. The weather here is usually dry and warm. Visitors like to go to the film studios and to drive along Hollywood Boulevard. There are also some good beaches near the city, such as Venice Beach.

1. Why is Venice called "The Floating City"?
->Because it is built on_______________
2. How do people travel along the canals in Venice?
->They trayel along the canals by _______________
3. What's the weather like in Los Angeles?
-> ____________________________
4. Which city is famous for its entertainment industry, Venice or Los Angeles?
-> ____________________________
Paragraph 4 :
One of the main sources for the spreading of news and events throughout the world is the newspaper. The purpose of newspapers is to inform the public of political, social, economic and entertainment happenings, among other things. Generally, there are three types of newspapers: daily newspapers, weekly newspapers, and special-interest newspapers. Daily newspapers are published at least one edition every weekday. Most dailies also have a weekend edition. Daily newspapers often have sections for news, sports, arts and entertainment, business, and classified advertising. Weekly newspapers are printed once a week and cover news of interest to readers in a smaller area than that of a daily paper. They focus on .local happenings rather than national or international events. Special-interest newspapers may be published daily, weekly, monthly, or even less frequently. They generally disseminate news of interest to a particular group of readers or feature news about a specific topic.

Thanks to the development of the Internet, we can now get access to electronic newspapers. To some extent, e-newspapers are cheap, up-to-date, and convenient for most readers in the world.

1. How many types of newspapers are there in general?
-> There are.................types of newspapers in general.
2. How often do daily newspapers publish?
> They publish at least...........every weekday.
3. What do weekly newspapers cover?
->____________________________
4. What can we do now with the development of the Internet?
->____________________________
Paragraph 5
It is estimated that about 200 million people who use the Internet computer network around the world. The Internet allows people to work at home instead of traveling to work. The Internet allows businesses to communicate with customers and workers in any part of the world for the cost of a local telephone call. E.mail allows users to send documents, pictures and other data from one part of the world to another in at least 5 minutes. People can use the Internet to do shopping. This save a lot of time. It is possible to use the Internet for education – students may connect with their teachers from home to send or receive e.mail or talk their problems through ‘on-line’ rather than attend a class.
1. What's the number of people using the Internet computer network around the world ?
-> It is about...........................
2. What does the Internet allow businesses to do?
->It allows them to communicate with..................in many parts of the world
3. What does email allow users to do?
->........................................
4. How can the Internet be used for education?
-> .......................................

2
25 tháng 5 2019

I/ Đọc đoạn văn và trả lời câu hỏi :

Paragraph 1 :

Thomas Edison was born on February 11th, 1847 in Milan, Ohio. When he was at school, his teacher considered him to be a slow student. Because of hearing problems, Edison had difficulty following the lessons. But with only three months of formal education he became one of the greatest inventors and industrial leaders in history. Edison's most famous invention was the electric light bulb. He also invented the phonograph, and made improvements to the telegraph, telephone and motion picture technology.
Edison had a special life. He married twice with five children. He loved books, had excellent memory, and always showed curiosity about science. Although he had hearing problems, he refused to have an operation for his deafness. He said that silence helped him concentrate. He always worked very hard and often had only four hours of sleep every day. He used to say, "Genius is 1 percent inspiration and 99 percent perspiration”. When he died on October 18th, 1931, he was still working on new ideas.
1. When was Thomas Edison born?
He was born _______on February 11th, 1847_______in Milan, Ohio.
2. Why did he have difficulty in following the lessons?
Because he had______heard_____problems.
3. What was Edison's most famous invention?

=> Edison's most famous invention was the electric light bulb.
4. What did he say about silence?

=> He said that silence helped him concentrate.
Paragraph 2 :
We went to Doi Tam, a village famous its drum making techniques, in Ha Nam Province last month. The craft was first introduced to the village sometime in the 8th or 9th century. Today there are more than six hundred drum makers living in Doi Tam village. I was amazed to see big drums in front of every house in the village.

People say that it takes four workers three days to make a drum with a diameter of 1.5 metres. To make a drum, the craftsmen have to carefully an eight stage process. Stretching the drumhead is the most challenging stage because they have to carefully assess the sound it makes. The other steps' do not require such high skills.

Nowadays, Doi Tam drums are not only famous in Viet Nam but are also sold to other countries such as Laos, Cambodia, Japan, and the USA.

1. Where is Doi Tam drum-making village?
->It's in Ha Nam Province
2. When was the craft first introduced to the village?
-> It was first introduced to the village in the 8th or 9th century.
3. How long does it take four workers to make a drum with a diameter 1.5 metres ?

=> it takes four workers three days to make a drum with a diameter of 1.5 metres.
4. Where do the craftsmen put drums in the village ?

=> in front of every house in the village.
Paragraph 3 :
Venice is a beautiful city in northeastern Italy. It is called ‘The Floating City’ as it is built on 117 small islands. This city has no roads. Instead, people use boats to travel along the canals. Flat-bottomed boats were once the main means of transport, but today motor boats are more popular. In Venice, you can visit the famous Piazza San Marco with its world famous basilica, the lovely bridges over the narrow canals, and some of the best museums in Western Europe.
Los Angeles is the most populous city in California, and the second most populous city in the USA. It is a global city, a centre of business, international trade, entertainment, culture, media, and fashion. The Los Angeles area includes Hollywood, and leads the world in the creation of television productions, video games, and recorded music. The weather here is usually dry and warm. Visitors like to go to the film studios and to drive along Hollywood Boulevard. There are also some good beaches near the city, such as Venice Beach.

1. Why is Venice called "The Floating City"?
->Because it is built on________117 small islands_______
2. How do people travel along the canals in Venice?
->They trayel along the canals by _______boats________
3. What's the weather like in Los Angeles?
-> _______________The weather here is usually dry and warm._____________
4. Which city is famous for its entertainment industry, Venice or Los Angeles?
-> __________Los Angeles is famous for its entertainment industry__________________
Paragraph 4 :
One of the main sources for the spreading of news and events throughout the world is the newspaper. The purpose of newspapers is to inform the public of political, social, economic and entertainment happenings, among other things. Generally, there are three types of newspapers: daily newspapers, weekly newspapers, and special-interest newspapers. Daily newspapers are published at least one edition every weekday. Most dailies also have a weekend edition. Daily newspapers often have sections for news, sports, arts and entertainment, business, and classified advertising. Weekly newspapers are printed once a week and cover news of interest to readers in a smaller area than that of a daily paper. They focus on .local happenings rather than national or international events. Special-interest newspapers may be published daily, weekly, monthly, or even less frequently. They generally disseminate news of interest to a particular group of readers or feature news about a specific topic.

Thanks to the development of the Internet, we can now get access to electronic newspapers. To some extent, e-newspapers are cheap, up-to-date, and convenient for most readers in the world.

1. How many types of newspapers are there in general?
-> There are........three.........types of newspapers in general.
2. How often do daily newspapers publish?
> They publish at least......one edition .....every weekday.
3. What do weekly newspapers cover?
->________Weekly newspapers cover news of interest to readers in a smaller area than that of a daily paper. ______
4. What can we do now with the development of the Internet?
->_______________we can now get access to electronic newspapers._____________
Paragraph 5
It is estimated that about 200 million people who use the Internet computer network around the world. The Internet allows people to work at home instead of traveling to work. The Internet allows businesses to communicate with customers and workers in any part of the world for the cost of a local telephone call. E.mail allows users to send documents, pictures and other data from one part of the world to another in at least 5 minutes. People can use the Internet to do shopping. This save a lot of time. It is possible to use the Internet for education – students may connect with their teachers from home to send or receive e.mail or talk their problems through ‘on-line’ rather than attend a class.
1. What's the number of people using the Internet computer network around the world ?
-> It is about............ 200 million people who use the Internet computer network around the world................
2. What does the Internet allow businesses to do?
->It allows them to communicate with........customers and workers . ..........in many parts of the world
3. What does email allow users to do?
->....................E.mail allows users to send documents, pictures and other data from one part of the world to another in at least 5 minutes.....................
4. How can the Internet be used for education?
-> ...................It is possible to use the Internet for education – students may connect with their teachers from home to send or receive e.mail or talk their problems through ‘on-line’ rather than attend a class.....................

25 tháng 5 2019

I/ Đọc đoạn văn và trả lời câu hỏi :

Paragraph 1 :

Thomas Edison was born on February 11th, 1847 in Milan, Ohio. When he was at school, his teacher considered him to be a slow student. Because of hearing problems, Edison had difficulty following the lessons. But with only three months of formal education he became one of the greatest inventors and industrial leaders in history. Edison's most famous invention was the electric light bulb. He also invented the phonograph, and made improvements to the telegraph, telephone and motion picture technology.
Edison had a special life. He married twice with five children. He loved books, had excellent memory, and always showed curiosity about science. Although he had hearing problems, he refused to have an operation for his deafness. He said that silence helped him concentrate. He always worked very hard and often had only four hours of sleep every day. He used to say, "Genius is 1 percent inspiration and 99 percent perspiration”. When he died on October 18th, 1931, he was still working on new ideas.
1. When was Thomas Edison born?
He was born __on February 11th, 1847____________in Milan, Ohio.
2. Why did he have difficulty in following the lessons?
Because he had___to hear________problems.
3. What was Edison's most famous invention?

=>Edison's most famous invention was the electric light bulb
4. What did he say about silence?

=>He said that silence helped him concentrate
Paragraph 2 :
We went to Doi Tam, a village famous its drum making techniques, in Ha Nam Province last month. The craft was first introduced to the village sometime in the 8th or 9th century. Today there are more than six hundred drum makers living in Doi Tam village. I was amazed to see big drums in front of every house in the village.

People say that it takes four workers three days to make a drum with a diameter of 1.5 metres. To make a drum, the craftsmen have to carefully an eight stage process. Stretching the drumhead is the most challenging stage because they have to carefully assess the sound it makes. The other steps' do not require such high skills.

Nowadays, Doi Tam drums are not only famous in Viet Nam but are also sold to other countries such as Laos, Cambodia, Japan, and the USA.

1. Where is Doi Tam drum-making village?
->It's in Ha Nam Province
2. When was the craft first introduced to the village?
-> It was first introduced to the village in the 8th or 9th century.
3. How long does it take four workers to make a drum with a diameter 1.5 metres ?

=> three days
4. Where do the craftsmen put drums in the village ?

=>in front of every house in the village.

Paragraph 3 :
Venice is a beautiful city in northeastern Italy. It is called ‘The Floating City’ as it is built on 117 small islands. This city has no roads. Instead, people use boats to travel along the canals. Flat-bottomed boats were once the main means of transport, but today motor boats are more popular. In Venice, you can visit the famous Piazza San Marco with its world famous basilica, the lovely bridges over the narrow canals, and some of the best museums in Western Europe.
Los Angeles is the most populous city in California, and the second most populous city in the USA. It is a global city, a centre of business, international trade, entertainment, culture, media, and fashion. The Los Angeles area includes Hollywood, and leads the world in the creation of television productions, video games, and recorded music. The weather here is usually dry and warm. Visitors like to go to the film studios and to drive along Hollywood Boulevard. There are also some good beaches near the city, such as Venice Beach.

1. Why is Venice called "The Floating City"?
->Because it is built on__on 117 small islands_____________
2. How do people travel along the canals in Venice?
->They trayel along the canals by _using boats______________
3. What's the weather like in Los Angeles?
-> _____The weather here is usually dry and warm_______________________
4. Which city is famous for its entertainment industry, Venice or Los Angeles?
-> ____________Los Angeles________________
Paragraph 4 :
One of the main sources for the spreading of news and events throughout the world is the newspaper. The purpose of newspapers is to inform the public of political, social, economic and entertainment happenings, among other things. Generally, there are three types of newspapers: daily newspapers, weekly newspapers, and special-interest newspapers. Daily newspapers are published at least one edition every weekday. Most dailies also have a weekend edition. Daily newspapers often have sections for news, sports, arts and entertainment, business, and classified advertising. Weekly newspapers are printed once a week and cover news of interest to readers in a smaller area than that of a daily paper. They focus on .local happenings rather than national or international events. Special-interest newspapers may be published daily, weekly, monthly, or even less frequently. They generally disseminate news of interest to a particular group of readers or feature news about a specific topic.

Thanks to the development of the Internet, we can now get access to electronic newspapers. To some extent, e-newspapers are cheap, up-to-date, and convenient for most readers in the world.

1. How many types of newspapers are there in general?
-> There are........three.........types of newspapers in general.
2. How often do daily newspapers publish?
> They publish at least.....one edition ......every weekday.
3. What do weekly newspapers cover?
->______Weekly newspapers cover news of interest to readers in a smaller area __
4. What can we do now with the development of the Internet?
->________ we can now get access to electronic newspapers.____________________
Paragraph 5
It is estimated that about 200 million people who use the Internet computer network around the world. The Internet allows people to work at home instead of traveling to work. The Internet allows businesses to communicate with customers and workers in any part of the world for the cost of a local telephone call. E.mail allows users to send documents, pictures and other data from one part of the world to another in at least 5 minutes. People can use the Internet to do shopping. This save a lot of time. It is possible to use the Internet for education – students may connect with their teachers from home to send or receive e.mail or talk their problems through ‘on-line’ rather than attend a class.
1. What's the number of people using the Internet computer network around the world ?
-> It is about..... 200 million people......................
2. What does the Internet allow businesses to do?
->It allows them to communicate with.....customers and workers ..........in many parts of the world
3. What does email allow users to do?
->............ E.mail allows users to send documents, pictures and other data from one part of the world to another
4. How can the Internet be used for education?
-> .............. students may connect with their teachers from home to send or receive e.mail or talk their problems through ‘on-line’ rather than attend a class..........................

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.Most languages have several levels of vocabulary that may be used by the same speakers. In English, at least three have been identified and described.Standard usage includes those words and expressions understood, used, and accepted by a majority of the speakers of a language in any situation regardless of the levels of formality. As such, these words and...
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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Most languages have several levels of vocabulary that may be used by the same speakers. In English, at least three have been identified and described.

Standard usage includes those words and expressions understood, used, and accepted by a majority of the speakers of a language in any situation regardless of the levels of formality. As such, these words and expressions are well defined and listed in standard dictionaries. Colloquialisms, on the other hand, are familiar words and idioms that are understood by almost all speakers of a language and used in informal speech or writing, but not considered acceptable for more formal situations. Almost all idiomatic expressions are colloquial language. Slang, however, refers to words and expressions understood by a large number of speakers but not accepted as appropriate formal usage by the majority. Colloquial expressions and even slang may be found in standard dictionaries but will be so identified. Both Colloquial usage and slang are more common in speech than in writing. Colloquial speech often passes into standard speech. Some slang also passes into standard speech, but other slang expressions enjoy momentary popularity followed by obscurity. In some cases, the majority never accepts certain slang phrases but nevertheless retains them in their collective memories. Every generation seems to require its own set of words to describe familiar objects and events.

It has been pointed out by a number of linguists that three cultural conditions are necessary for the creation of a large body of slang expressions. First, the introduction and acceptance of new objects and situations in the society; second, a diverse population with a large number of subgroups; third, association among the subgroups and the majority population.

Finally, it is worth noting that the terms "standard", "colloquial" and "slang" exist only as abstract labels for scholars who study language. Only a tiny number of the speakers of any language will be aware that they are using colloquial or slang expressions. Most speakers of English will, during appropriate situations, select and use all three types of expressions.

Which of the following is the main topic of the passage?

A. Standard speech

B. Idiomatic phrases

C. Dictionary usage

D. Different types of vocabulary

1
17 tháng 8 2019

Đáp án: A

Giải thích: Dựa vào đoạn trích có thể thấy nội dung chính của đoạn trích là về lời nói/giao tiếp thường ngày.

Plans grow(46) almost every part of the world. We see(47) plants as flowers, glass, and tree nearly every day. Plants grow high on moutaintops, far in the oceans, and in many deserts and(48) regions Without plants, there could be not life on earth. Man could not live without air of food and so he could not live without plants. The oxygen in the air we breathe comes from plants. The food we eat also comes from plants or from animals that eat plants. We build houses and make many(49) products...
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Plans grow(46) almost every part of the world. We see(47) plants as flowers, glass, and tree nearly every day. Plants grow high on moutaintops, far in the oceans, and in many deserts and(48) regions

Without plants, there could be not life on earth. Man could not live without air of food and so he could not live without plants. The oxygen in the air we breathe comes from plants. The food we eat also comes from plants or from animals that eat plants. We build houses and make many(49) products from lumber cut from trees. (50) of our clothing is made from the fitbers of the cotton plants.

Scientists belive there are more than 350,000 species of plants, but no one knowns for(51). Some of the smallest plants, called diatoms, can be seen only with a(52). A drop of the water may hould as many as 500 diatoms. The largest living things are the giant sequoia trees of California. Some of them stand more than 290 feet high and measure over 30 feet wide

Scientist(53) all living things into two main groups - plants and animals. It is usually easy to tell the two(54). Almost all kinds of plants stay in one place, but nearly all species of animals move about under their own power. Most plants make their own food from air, sunglight, and water. Animals cannot make their own food. The basic units of all life, called cells, are also different in plants and animals. Most plants have thick wall that(55) a material called cellulost. Animal cells dl not have this material.

Ae giúp mjk nhanh với

1
2 tháng 3 2020

Plans grow(46)in almost every part of the world. We see(47)such plants as flowers, glass, and tree nearly every day. Plants grow high on moutaintops, far in the oceans, and in many deserts and(48)polar regions

Without plants, there could be not life on earth. Man could not live without air of food and so he could not live without plants. The oxygen in the air we breathe comes from plants. The food we eat also comes from plants or from animals that eat plants. We build houses and make many(49)useful products from lumber cut from trees. (50) Much of our clothing is made from the fitbers of the cotton plants.

Scientists belive there are more than 350,000 species of plants, but no one knowns for(51)sure. Some of the smallest plants, called diatoms, can be seen only with a(52)microscope . A drop of the water may hould as many as 500 diatoms. The largest living things are the giant sequoia trees of California. Some of them stand more than 290 feet high and measure over 30 feet wide

Scientist(53)divide all living things into two main groups - plants and animals. It is usually easy to tell the two(54)apart . Almost all kinds of plants stay in one place, but nearly all species of animals move about under their own power. Most plants make their own food from air, sunglight, and water. Animals cannot make their own food. The basic units of all life, called cells, are also different in plants and animals. Most plants have thick wall that(55) contain a material called cellulost. Animal cells dl not have this material.

22 tháng 1 2022

có thể g thích tại sao lại điền v k

 

When a celebrity, a politician or other person in the media spotlight loses their temper in public, they run the risk of hitting the headline in a most (1. EMBARRASS) ______way. For such uncontrolled outbursts of (2. ANGRY) ______are often triggered by what seem to be trivial matters and, if they are caught on camera, can make the person appear slightly ridiculous. But it’s not only the rich and famous who are prone to fits of rage. According to recent surveys,ordinary people are (3.INCREASE)...
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When a celebrity, a politician or other person in the media spotlight loses their temper in public, they run the risk of hitting the headline in a most (1. EMBARRASS) ______way. For such uncontrolled outbursts of (2. ANGRY) ______are often triggered by what seem to be trivial matters and, if they are caught on camera, can make the person appear slightly ridiculous. But it’s not only the rich and famous who are prone to fits of rage. According to recent surveys,ordinary people are (3.INCREASE) ______tending to lose their cool in public.Yet anger is a potentially (4. DESTROY) ______emotion that uses a lot of energy and create a high level of emotional and physical stress-and it stops us thinking rationally. (5. CONSEQUENT) ______, angry people often end up saying, and doing things they later have cause to regret.So, how can anger be avoided? Firstly, diet and lifestyle may be to blame(6.TOLERATE) ______and irritability certainly come to the surface when someone hasn’t slept properly or has skipped a meal, and any intake of caffeine can make things (7. BAD) ______.Taking regular exercise can help to ease and diffuse (8. FEEL) ______ of aggression, however,reducing the chances of an angry (9. RESPOND) ______. But if something or someone does make you angry, it is (10. ADVISE) ______not to act immediately. Once you’ve calmed down,things will look half as bad as you first thought. ( CHIA ĐỘNG TỪ GIÚP MÌNH )

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                                                                       ENJOY THE BENEFITS OF STRESS !     Are you looking forward to another busy week ? You should be according to some experts. They argue that the stress encoutered in our daily lives is not only good for us, but essential to survival. They pay that the respnse to (1)....................,which creates a chemical called adrenal in, helps the mind and body to act quickly (2)....................... emergencies. Animals and human...
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                                                                       ENJOY THE BENEFITS OF STRESS !

     Are you looking forward to another busy week ? You should be according to some experts. They argue that the stress encoutered in our daily lives is not only good for us, but essential to survival. They pay that the respnse to (1)....................,which creates a chemical called adrenal in, helps the mind and body to act quickly (2)....................... emergencies. Animals and human beings use it to meet the hostile conditions which exist o the planet.

    Whilst nobody denies the pressures of everyday life, what is surprising is that we are yet to develop successful ways of dealing with them.(3)................... the experts consider the current strategies to be inadequate and often dangerous. They believe that (4)................... of trying to manage our response to stress with drugs or relaxation techniques, we must exploit. Apparently, research shows that people (5).................. create conditons of stress for (6)................. by doing exciting and risky sports or looking for challenges, cope much better with life's problems. Activities of this type have been shown to create a lot of emotion: people may actually cry or feel extremely uncomfortable. But there is a point (7)..................... which they realise thay have succeeded and know that it was a positive experience. This is because we learn through challenge and difficulty. That's (8)................ we get our wisdom. Few of us unfortuantely, understand this fact. For example, many people believe they (9)..................... from stress at work, and take time off as a result. Yet it has been found in some companies that by far (10)....................... healthiest people are those with the most responsibility. So next time you're in a stressful situation, just remmber that it will be a positive learning experience and could also benefit your health!

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