Companies spend millions of dollars on advertising. They want to increase their sales A. Companies spend millions of dol...

LQ

Lê Quỳnh Anh

9 tháng 5 2017

Markthe letter A, B, C or D to indicate the sentence that best combines each pair of sentences in the following questions. Question 30: Companies spend millions of dollars on advertising. They want to increase their sales. A. Companies spend millions of dollars on advertising so that they want to increase their sales. B. Companies spend millions of dollars on advertising, but they want to increase their sales. C. Companies spend millions of dollars on advertising with the aim of...

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1

DH

Dương Hoàn Anh

9 tháng 5 2017

Đáp án C

Dịch nghĩa: Các công ty chi hàng triệu đô la cho quảng cáo. Họ muốn tăng doanh số bán hàng của họ.

A. Các công ty chi hàng triệu đô la vào quảng cáo để họ muốn tăng doanh số bán hàng của họ.

B. Các công ty chi hàng triệu đô la vào quảng cáo, nhưng họ muốn tăng doanh số bán hàng của họ.

C. Các công ty chi hàng triệu đô la vào quảng cáo với mục đích tăng doanh số bán hàng của họ.

D. Để mà họ muốn tăng doanh số bản hàng của ho, các công ty chi hang triệu đô la cho quảng cáo.

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Lê Quỳnh Anh

31 tháng 1 2019

Mark the letter A, B, C or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions.Companies spend millions of dollars on advertising. They want to increase their sale. A. Companies spend millions of dollars on advertising so that they want to increase their sale. B. Companies spend millions of dollars on advertising, but they want to increase their sale. C. Companies spend millions of dollars on advertising with the aim of increasing...

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1

DH

Dương Hoàn Anh

31 tháng 1 2019

Đáp án C

Công ty chi ra hàng triệu đô la vào việc quảng cáo. Họ muốn tăng doanh số bán hàng.

= C. Công ty chi ra hàng triệu đô la vào việc quảng cáo với mục đích làm tăng doanh số bán hàng.

Các đáp án còn lại sai nghĩa:

A. Công ty chi ra hàng triệu đô la vào việc quảng cáo để họ muốn tăng doanh số bán hàng.

B. Công ty chi ra hàng triệu đô la vào việc quảng cáo nhưng họ muốn tăng doanh số bán hàng.

D. Để họ muốn tăng doanh số bán hàng, công ty chi ra hàng triệu đô la vào việc quảng cáo.

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LQ

Lê Quỳnh Anh

6 tháng 1 2017

* Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions. Companies spend millions of dollars on advertising. They want to increase their sale. A. Companies spend millions of dollars on advertising with the aim of increasing their sale. B. In order that they want to increase their sale, companies spend millions of dollars on advertising. C. Companies spend millions of dollars on advertising, but they want to increase their sale. ...

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1

DH

Dương Hoàn Anh

6 tháng 1 2017

Chọn A Câu đề bài: Công ti chi cả triệu đô la cho việc quảng cáo. Họ muốn gia tăng doanh số.

Đáp án A: Công ty chi cả triệu đô la với mục đích gia tăng doanh số

With the aim of doing something: với mục đích làm điều gì đó

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LQ

Lê Quỳnh Anh

18 tháng 7 2017

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users...

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Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires______.

A. millions of dollars

B. a college-educated work force

C. innovative thinking

D. government regulation

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1

DH

Dương Hoàn Anh

18 tháng 7 2017

Đáp án C

Tác giả ngụ ý rằng ngành công nghiệp quảng cáo đòi hỏi______.

A. hàng triệu đô la.

B. một lực lượng lao động có trình độ học vấn cao.

C. tư duy sáng tạo.

D. quy định của chính phủ.

Dẫn chứng ở 2 câu đầu- đoạn 3: “Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind” – (Quảng cáo là ngành công nghiệp tốc độ nhanh và áp lực cao. Luôn có nhu cầu về các ý tưởng sáng tạo để thiết lập nên một đặc điểm tiêu biểu cho một sản phẩm trong lòng công chúng).

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Lê Quỳnh Anh

27 tháng 5 2017

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users...

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Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

Where in the passage does the author give an example of a new development in advertising?

A. Paragraph 1

B. Paragraph 2

C. Paragraph 5

D. Paragraph 3

#Mẫu giáo

1

DH

Dương Hoàn Anh

27 tháng 5 2017

Đáp án C

Đâu trong đoạn văn tác giả đưa ra ví dụ về một sự phát triển mới trong quảng cáo?

A. Đoạn 1

B. Đoạn 2

C. Đoạn 5

D. Đoạn 3

Tạm dịch đoạn 5: “Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can”- (Quảng cáo cũng đang tận dụng các công nghệ mới. Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ hiểu được sản phẩm theo một cách khác. Việc sử dụng đồ họa máy tính trong thương mại cho những loại thực phẩm đóng hộp, ví dụ như, đưa ra hình ảnh bao bì mới cho chiếc hộp thiếc).

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Lê Quỳnh Anh

28 tháng 9 2018

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users...

Đọc tiếp

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to the passage, most advertising used to be directed at______.

A. working mothers with children

B. two-parent families with children

C. unmarried people

D. older adults

#Mẫu giáo

1

DH

Dương Hoàn Anh

28 tháng 9 2018

Đáp án B

Theo như đoạn văn, hầu như quảng cáo đã từng đều nhắm tới______.

A. các bà mẹ có trẻ nhỏ.

B. gia đình gồm cha mẹ và con cái.

C. những người chưa kết hôn.

D. những người lớn tuổi.

Dẫn chứng ở câu đầu đoạn 4: “In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children”- (Trong quá khứ, phần lớn quảng cáo nhắm vào những gia đình truyền thống- có người cha là trụ cột trong gia đình, người mẹ nội trợ và 2 đứa con).

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Lê Quỳnh Anh

15 tháng 1 2019

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users...

Đọc tiếp

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The phrase "in a new light" in bold type in paragraph 5 is closest in meaning to ______.

A. differently

B. with the use of color enhancement

C. more distinctly

D. in a more energy-efficient way

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1

DH

Dương Hoàn Anh

15 tháng 1 2019

Đáp án A

Cụm từ "in a new light" ở đoạn 5 đồng nghĩa với ______.

A. một cách khác.

B. cùng với việc sử dụng màu sắc nổi bật.

C. một cách rõ ràng hơn.

D. trong một cách tiết kiệm năng lượng hơn.

Thành ngữ: (to) see sbd/smt in a new light = to understand someone or something in a different way.

Tạm dịch: “Computer graphics are used to grab the attention of consumers and to help them see products in a new light”- (Đồ họa máy tính được sử dụng để thu hút sự chú ý của người tiêu dùng và giúp họ hiểu được sản phẩm theo một cách khác).

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Lê Quỳnh Anh

8 tháng 7 2017

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users...

Đọc tiếp

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

It can be inferred from paragraph 2 that advertisers must______.

A. encourage people to try new products

B. aim their message at homemakers and professional people

C. know about the people who will buy the product

D. place several ads in newspapers and magazines

#Mẫu giáo

1

DH

Dương Hoàn Anh

8 tháng 7 2017

Đáp án C

Có thể được suy ra từ đoạn 2 rằng quảng cáo phải______.

A. khuyến khích mọi người thử dùng những sản phẩm mới.

B. nhắm tới thông điệp dành cho người nội trợ và người chuyên nghiệp.

C. biết về những người sẽ mua sản phẩm.

D. đăng một vài quảng cáo trên báo và tập chí.

Dẫn chứng ở 2 câu đầu đoạn 2: “Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers?”- (Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những người dùng tiềm năng của một sản phẩm. Họ là những người nội trợ hay những người chuyên nghiệp? Họ trẻ hay già? Họ là những người sống ở thành phố hay những người sống ở vùng quê?) => Chọn C.

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Lê Quỳnh Anh

8 tháng 3 2017

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users...

Đọc tiếp

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The word "this" in bold type in paragraph 1 refers to______.

A. the quality of the product

B. effective advertising

C. repeatedly buying the same brand

D. the most important goal

#Mẫu giáo

1

DH

Dương Hoàn Anh

8 tháng 3 2017

Đáp án C

Từ “this” được bôi đen ở đoạn 1 ám chỉ tới______.

A. chất lượng của sản phẩm.

B. quảng cáo hiệu quả.

C. liên tục mua hàng cùng 1 nhãn hiệu.

D. mục tiêu quan trọng nhất.

Đọc lên cả câu trước câu có chứa “this”.

Tạm dịch: “Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising”- (Cho dù họ sản xuất ô tô, thực phẩm đóng hộp hay mĩ phẩm, thì nhà sản xuất vẫn muốn khách hàng mua hàng lại lần nữa. Chất lượng của sản phẩm tất nhiên sẽ khuyến khích điều này, nhưng sẽ tác động tới tới quảng cáo.)

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